Dirigo Business Blog


The Why and How of Measuring in Your Business!

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Why is it that school teachers measure the performance of their students on a regular basis? Why do sports teams or elite athletes regularly measure many aspects of their performance everyday?  The answer is simple. You don't know what you don't know! Put simply it is near impossible for you to improve anything unless you first know where you are at.  Teachers recognise this, elite athletes achieve personal bests and world records this way, and sports teams win premierships/titles through measuring and improving all facets of their overall performance.     So why is a business any different?  Well to tell you the truth it is…
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