Dirigo Business Blog


How to stand out in a cluttered market?

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If you don't know what makes you different then how will your customers? Many entrepreneurs waste their time trying to create a business in an area where there are already established products. They seem to think that just by being better, quicker and/or cheaper they can build a sustainable business. But if the consumers in that sector are already getting acceptable products or services, then the market is destined to become commoditised and consolidated, and generally only large companies will survive. To build sustainable growth, small and medium-size enterprises must find and exploit emerging markets or create products and services that provide better solutions to…
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7 Reasons Your Business is Leaking Profits right now!

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            If you Repair the Leaks Customers will come! Most business owners believe that the single key to a successful and profitable small business is their ability to generate a substantial number of new leads for their business. “My business would be humming if I could just get some more people to come through the doors” Business Owner. And with this business owners set about investing time and money in marketing campaigns, signage, promotions, sponsorships etc etc. Whilst this strategy can make a business money, far too often it costs the business far more than it makes them. Consider an…
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Five point checklist – it’s time to review your business

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 Written by: Craig Stanmore August 2013 With the start of a new financial year it's a good time to review your business. The key is to focus on the 'big picture' rather than get bogged down in too much detail. Here is a five point checklist to kick you off:   1. Goals and strategic planning   Set your goals for the year. Be specific (but brief) so you can work towards them. What will be your strategic plan to work towards those goals and who will be responsible for implementing them? It's also good to have a calendar that paces out this implementation with…
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Top Ten Strategies for Adding Value and Creating Customer Loyalty

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Source: Bea Fields Today's customers are demanding, and their expectations are furiously escalating. Everyone wants value, and they want it now! They want convenience, and they want their needs and requirements met. You don't have to look very far to hear what customers are saying I want my Dell Computer with Windows Vista and a Flash Drive, and I want lifetime customer service with it, or I want my Honda with navy leather seats, and I want to be treated like royalty when I come in for my 30,000 mile tune-up. Adding value is key to business success, and these ten strategies will make your customers love…
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The 7 Ways to Write Headlines That Will Get People to Read Your Ads!

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Source: By Chris Nobbs Every one of your marketing tools needs a headline. Headlines get attention, make your message easy to read, get your main selling points across, and lead your customer to a sale. Use a short three word headline for classified ads. Use headlines frequently in your web site copy to help people get your main message without having to spend a lot of time online.  Headlines range from newspaper "hit-you-in-the face" to more subtle ones that don't seem like a headline at all. A hard-sell direct mail letter might have your headline in all capitals at the beginning:   I'VE GOT FIVE…
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How much is my Business Worth?

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Source: By Chris Nobbs Many of the planned exits from a business require that a valuation be undertaken.  Naturally when you do this you will be getting guidance from your accountant but it can be very helpful to understand the basic methods used to value a business.  These include: The Profit Valuation Method The Asset Valuation Method Discounted Cash Flow Analysis The Profit Valuation Method One way of getting a broad estimate of the value of a business is by multiplying the net profit before tax by a given factor.  The chances a business has of being successful will determine this factor. Past financial statements…
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Small Business Start-Up Tips…more

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Source: The Age Here are more small business start up tips, as promised.     Top Ten Business Start Up Questions
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Small Business Start-Up Tips

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Source: The Age In an effort to assist small businesses not only rise above mediocrity but excel, I am consistently scouring sites to find relevant information. One of my homepage sites is The Age.  A Melbourne (Victoria, Australia) broadsheet that is an institution for me.  This is mainly because I am from Melbourne originally. The newspaper gives good copy for small businesses and the coaches at ABC Business Coaching can often be seen discussing articles about small business success. With this in mind, The Age has a very good small business section and I have provided a link for you.  Today's video is about marketing…
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Visuwords ™ – Cool Tool

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Here at ABC we like tools and gadgets that can make our lives easier.  Soooo, here's one from Rich Schefren from Strategic Profits.  It's an awesome dictonary/ thesaurus tool.   Visuwords.
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Electronic Direct Marketing – The Future of Online Marketing Has Arrived, Part 5

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Straight into it!   We've lost some time.  I got called away during the week to an emergency board meeting.  Three days of such intense scrutiny that I haven't touched the blog because of the brain drain.   Never fear...I'm back.   Is EMAIL Sexy?  Can EMAIL Be Sexy. I'm not talking about the bombardment of emails purporting to enlarge certain parts of one's anatomy...that's not sexy.   In an earlier posting we talked about  the subject line (aka headline or "banana") and I mentioned that this line is the most important part of your marketing.  Remember that 75% of users won't open the email…
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