When ‘selling’ something whether it be by direct face to face, over the counter, print or vision or so on, no matter what medium, you must ensure that you follow the principle of FAB: Many small business owners will let them selves down at this point because they […]
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Host Beneficiary In my opinion, and if done well, Host beneficiary or HB promotions have the potential to be the best type of marketing that anyone can instigate. The way they work is simply, one business approaches another business that has a similar but non-competitive client base and promotes their […]
The Perfect Host
Commonly referred to as USP, the Unique Selling Proposition can also be known as Unique Selling Position, Unique Marketing Advantage, Competitive Edge Analysis, or any number of ‘tri-letter’ acronyms. The bottom line is that, whatever it’s called, the USP is the thing which sets you apart from your competitors: Establishing the […]
Differentiate or Die! Discovering your USP!
At ABC Business Coaching we refer to lead generation as “The Marketing Tap”. Most business owners believe that all they have to do to increase their custom is to turn on the marketing tap (spend money on advertising) and business will come their way. It’s not that simple. The reason […]
Lead Generation: The 1st Profit Driver
Why is it that school teachers measure the performance of their students on a regular basis? Why do sports teams or elite athletes regularly measure many aspects of their performance everyday? The answer is simple. You don’t know what you don’t know! Put simply it is near impossible for you […]
The Why and How of Measuring in Your Business!
Source: Bea Fields Today’s customers are demanding, and their expectations are furiously escalating. Everyone wants value, and they want it now! They want convenience, and they want their needs and requirements met. You don’t have to look very far to hear what customers are saying I want my Dell Computer […]
Top Ten Strategies for Adding Value and Creating Customer Loyalty
Source: By Chris Nobbs Every one of your marketing tools needs a headline. Headlines get attention, make your message easy to read, get your main selling points across, and lead your customer to a sale. Use a short three word headline for classified ads. Use headlines frequently in your web […]
The 7 Ways to Write Headlines That Will Get People ...
Source: The Age Here are more small business start up tips, as promised. Top Ten Business Start Up Questions
Small Business Start-Up Tips…more
Here at ABC we like tools and gadgets that can make our lives easier. Soooo, here’s one from Rich Schefren from Strategic Profits. It’s an awesome dictonary/ thesaurus tool. Visuwords.
Visuwords ™ – Cool Tool
Straight into it! We’ve lost some time. I got called away during the week to an emergency board meeting. Three days of such intense scrutiny that I haven’t touched the blog because of the brain drain. Never fear…I’m back. Is EMAIL Sexy? Can EMAIL Be Sexy. I’m […]