Blog


At ABC Business Coaching we refer to lead generation as “The Marketing Tap”.  Most business owners believe that all they have to do to increase their custom is to turn on the marketing tap (spend money on advertising) and business will come their way.  It’s not that simple.  The reason […]

Lead Generation: The 1st Profit Driver


Source: By Chris Nobbs Every one of your marketing tools needs a headline. Headlines get attention, make your message easy to read, get your main selling points across, and lead your customer to a sale. Use a short three word headline for classified ads. Use headlines frequently in your web […]

The 7 Ways to Write Headlines That Will Get People ...


Why is it that school teachers measure the performance of their students on a regular basis? Why do sports teams or elite athletes regularly measure many aspects of their performance everyday?  The answer is simple. You don’t know what you don’t know! Put simply it is near impossible for you […]

The Why and How of Measuring in Your Business!



Source: By Chris Nobbs Many of the planned exits from a business require that a valuation be undertaken.  Naturally when you do this you will be getting guidance from your accountant but it can be very helpful to understand the basic methods used to value a business.  These include: The […]

How much is my Business Worth?



Source: The Age In an effort to assist small businesses not only rise above mediocrity but excel, I am consistently scouring sites to find relevant information. One of my homepage sites is The Age.  A Melbourne (Victoria, Australia) broadsheet that is an institution for me.  This is mainly because I […]

Small Business Start-Up Tips



Here at ABC we like tools and gadgets that can make our lives easier.  Soooo, here’s one from Rich Schefren from Strategic Profits.  It’s an awesome dictonary/ thesaurus tool.   Visuwords.

Visuwords ™ – Cool Tool