By Michael Derin 2010 As someone who works with small and medium sized businesses I frequently get asked, “How are SMEs faring?” At the moment my answer would be they are operating amid a great deal of uncertainty. However, despite this many small businesses are focused on growth. A minority […]
Yearly archives: 2010
By David Olsen Online retail is expected to grow by 40 percent by 2012 according to research released alongside the Online Retailer Expo and Conference in Sydney. The ecommerce industry in Australia has seen rapid growth over the last year and is forecast to reach $33.8 billion by 2012 up […]
Online retail to grow 40 percent by 2012
By James Thomson & Patrick Stafford With the new financial year just weeks away, entrepreneurs across the?country are busy putting together budgets and business plans and growth strategies for 2010-11. And after a difficult few years, many will be ?hoping for a big boost to the bottom line. There are […]
How to Boost Profits for Your Business
Why is it that school teachers measure the performance of their students on a regular basis? Why do sports teams or elite athletes regularly measure many aspects of their performance everyday? The answer is simple. You don’t know what you don’t know! Put simply it is near impossible for you […]
The Why and How of Measuring in Your Business!
At ABC Business Coaching we refer to lead generation as “The Marketing Tap”. Most business owners believe that all they have to do to increase their custom is to turn on the marketing tap (spend money on advertising) and business will come their way. It’s not that simple. The reason […]
Lead Generation: The 1st Profit Driver
Commonly referred to as USP, the Unique Selling Proposition can also be known as Unique Selling Position, Unique Marketing Advantage, Competitive Edge Analysis, or any number of ‘tri-letter’ acronyms. The bottom line is that, whatever it’s called, the USP is the thing which sets you apart from your competitors: Establishing the […]
Differentiate or Die! Discovering your USP!
Host Beneficiary In my opinion, and if done well, Host beneficiary or HB promotions have the potential to be the best type of marketing that anyone can instigate. The way they work is simply, one business approaches another business that has a similar but non-competitive client base and promotes their […]
The Perfect Host
When ‘selling’ something whether it be by direct face to face, over the counter, print or vision or so on, no matter what medium, you must ensure that you follow the principle of FAB: Many small business owners will let them selves down at this point because they […]
Features…Advantages…Benefits = “Chi-Ching”
I recently attended an Email Marketing Summit. The information was absolutely first class. If you’re remotely interested in getting your marketing message across to more people via the electronic medium then I will share with you some fantastic information. If you can take one or tow points from this […]
Electronic Direct Marketing – The Future of Online Marketing Has ...
Welcome to Part 2. I’ve had some very intense reactions from a number of readers. Some of the comments have been hostile…Why? Let me add a disclaimer: These postings about Electronic Direct Marketing are not necessarily my opinion. These are just transcribed notes of the seminar. I just thought […]